STEP 1
Defining the Geographic Area

The Dolly Parton Imagination Library is a free gift that can be given to children residing in predetermined postal codes, school districts, towns, counties, or even entire provinces. The first step to bringing this gift to your community’s children is to identify the area in which you want to offer the program.

Remember:
• The eligibility criteria for the Imagination Library is defined only in terms of the children’s ages & residences
•Please do not limit registration based on socioeconomics, risk factors, participation in certain programs, parental factors or by any other means other than a child’s age and residence

STEP 2
Fundraising

The staff at The Dollywood Foundation or Invest in Kids can provide you with a 5 year projected budget for your community’s program using a “cost projection template.”

The cost projection template calculates the average annual operating costs based on three key items:
1. the total number of eligible children in your community
2. the trends taken from other communities that have replicated the program
3. the average cost of the books and mailing

Common financial supporters include:
• United Way
• Local Businesses
• Civic Groups
• Local Governments
• Private Citizens
• Educational Foundations
• Religious Institutions
• Chambers of Commerce
• School Systems

STEP 3
Identify a Local Champion

The local champion has 3 primary responsibilities:
1. To register children by publicizing the program using the customized registration brochures, designed by The Dollywood Foundation, and other promotional materials
2. To input registration data into The Dollywood Foundation’s database system
3. To pay the monthly invoice for the books and the mailing

Local champions are characteristically different across localities. In some communities a single group or individual takes on all of the coordinating responsibilities. In other communities, multiple groups and/or individuals divide up the responsibilities.

STEP 4
Complete Paperwork

There are 3 pieces of documentation that must be filed with The Dollywood Foundation before you can begin registering children with your program. They are:
1. Memorandum of Agreement
2. Affiliate Information Sheet
3. Promotional Order Form

STEP 5
Order Registration Brochures

Registration brochures for each locality are customized by The Dollywood Foundation.

The cost of registration brochures:
Cost of registration brochures (allow a 5% contingency)

Timeline for Registration Brochure Design & Delivery
1. Five (5) days after the brochure order has been placed, a proof will be sent for your approval.
2. Four (4) weeks from the time approval of the proof is given, the final product is delivered.

*All pricing is in Canadian dollars. Substantial fluctuation in exchange rates between the U.S. dollar and Canadian dollar may necessitate price adjustments.
Shipping will be via ground carrier unless expedited shipping is requested. You will be charged for shipping and taxes at actual cost in addition to the prices listed above.
If you are a GST registrant, we can be relieved of charging you GST if you submit a drop shipment certificate.
This document MUST be received prior to printing your brochures and should include the following information:

(1) Your name and GST/HST business number
(2) Acknowledgement that you will take possession of the Imagination Library Registration Brochures ordered on your behalf
by FMB Advertising/The Dollywood Foundation
(3) Acknowledgement that you are acquiring possession of the brochures for use in the course of commercial services or
for your consumption, use or supply
(4) Acknowledgement that you assume liability to pay or remit any GST/HST that may become payable
(5) Date and signature of authorized person or officer of your organization

If you are not a GST registrant or do not submit a drop shipment certificate, GST must be added and collected.
Additionally, PST will be added to the selling price listed above. If you are exempt from PST, the proper documentation MUST be received prior to printing.
If you have questions regarding the drop shipment certificates, GST and/or PST, please contact your local tax office.

STEP 6
Receive Operations Manual and Reference Guide

You will be sent an operations manual which includes:
• Instructions for registering children
• Instructions for database maintenance
• Website instructions
• Program information
• Promotion suggestions
• FAQs
• Other resource materials

STEP 7
Host Rollout Event

The rollout event is a time to publicize your program, so be CREATIVE!

Common characteristics of a rollout event include:
• Involving local media
• Having children present
• Registering children on site
• Inviting local leaders
• Serving refreshments
• Having a prominent local or state official read a book from the Imagination Library to children at the event
• Hosting in conjunction with other popular community events such as festivals or school events

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